6th January 2022: ZEE5, India’s largest home-grown video streaming platform and multilingual storyteller for a billion audiences, recently reached the 15 million views mark with its exclusive and fresh Punjabi content.
The popular OTT platform recently announced their Rajj Ke Vekho campaign which was the launch of a series of Punjabi movies starring popular Pollywood names Ammy Virk, Sonam Bajwa, Binnu Dhillon, Sargun Mehta, and many more. The movies from Punjab’s heartland are available in an all-inclusive annual subscription plan priced at INR 499/-.
On this accomplishment, Manish Kalra, Chief Business Officer, ZEE5 India said, “It is heart-warming to receive the kind of response we have from Punjab as a market. We aimed to present entertaining content to the discerning audience in their language and they seemed to have made the most of the offering. Our efforts to curate and create quality Punjabi content will continue and we are glad that we were able to reach this milestone of 15 million+ views.”
ZEE5 premiered the blockbuster Punjabi rom-com Puaada starring Punjab’s favorite on-screen couple Ammy Virk and Sonam Bajwa. Puaada is a mad, desi romantic film laced with the comedy of errors with their family, in the comfort of their homes!
However, premiering blockbuster release of Qismat 2, Ammy Virk, and Sargun Mehta’s chemistry was the talk of the town post the theatrical release and the buzz continued, as it added to ZEE5’s legacy in Punjab to present entertaining, blockbuster movies for everyone across the globe.
On this great achievement and the amount of love the actors have received, Ammy Virk went on and expressed his gratitude towards the audience and said, “It’s good to know that the audience is loving our work and our movies and the love continues to pour in on OTT as well. Truly grateful to our viewers. and fans.”
Adding to the list, Sargun Mehta also shared her happiness, “It’s great to see that the movie, as well as the platform, is growing. The viewers are smart and know what they like and what they don’t. Also, this milestone proves they ZEE5 are serving their audience with the right kind of content. Honored to be a part of this movie and thankful to ZEE5 for making it easily accessible for the audience across the globe.”
ZEE5 also went on to set a new industry benchmark in Punjab with the premiere of the first-ever Punjabi film to release on an OTT platform – Jinne Jamme Saare Nikamme and Fuffad Ji starring the very handsome Gurnam Bhullar and Comedy king Binnu Dhillon.
ZEE5’s dynamic content slate intends to meet the content needs of India’s 3cr+ Punjabi native speakers by providing a comprehensive library of Punjabi content at the touch of a button, allowing it to make deeper inroads into the country and advancing its goal of entertainment inclusion.